A creative strategist and a writer with a serious fascination for people, ideas and brands. In my career spanning over 14 years, I have worked in ad agencies and with brands, cracking ideas, strategising campaigns, writing kick-ass copy, launching products and building brands into entities that are loved by people.

Here are the concept cards or sample posts of some of the projects that I have worked on. The brands that I am currently working on include Santoor, EasyBuy, Abbott, Sanofi and Udaan (US Aid funded social impact project).

Home: Welcome

Home: Some of my work

A little about my skillsets

The gamut of skills that I am good at include ideation, strategising campaigns (online and offline), planning content pieces for the campaign, month-on-month content strategy and creation, ideating and writing influencer marketing campaigns, crafting copy, content strategy for several online platforms, working on videos/DVCs/films. This list keeps growing everyday! So get in touch with me explore what could I do for you and your brand.

Home: Bio