An associate creative director, with a deep fascination for people, ideas, and brands. I am adept at everything from creative strategy, cracking campaigns, building the communications roadmap for brands, crafting copy, making films to building creative teams. Campaign planning, creative strategy, annual content strategy and mentoring are my core skills. In my career spanning over 14 years, I've donned various hats, transforming multiple brands into powerful, beloved entities. I am passionate about building brands that create content to connect with their audiences, driving meaningful engagement and business growth. I am also an author of a satirical novella, The Grumpy Spine Diaries that was launched in October 2024 and is selling on Amazon like hot cakes!

A creative personnel by day and and author by night, that's how I like to describe myself now. After work, you will find me working on several ideas or typing away to glory, trying to write my next fiction work. The Grumpy Spine Diaries is my debut novella that was published in October 2024.. A light fun read. Here's a glimpse into the storyline of the book:

Niharika Menon had it all figured out—until her spine decided otherwise. What begins as a forced bedrest turns into a rollercoaster of hilarious misadventures, from dodging intrusive relatives to battling wild animals in her apartment. Armed with only her sharp wit and a virtual diary, Niharika discovers that when life forces you to slow down, it’s not just your body that heals, but your spirit too. The Grumpy Spine Diaries is a tale of resilience, humour, and unexpected growth that will keep you laughing, reflecting, and rooting for this irreverent character. Perfect for anyone who’s ever had life throw them a curveball and wondered if they could turn it into a home run.